Rising Tide Scholarship

Each spring, the College poses a simple question to students via social media: What would you do if you were Dean for a day?

In 2014, one A&S student said she would provide critical financial assistance to successful students in need. Inspired by her response, the College’s student Ambassadors began working to make her vision a reality.


Dean Robert Olin (right) and two A&S Ambassadors pose with the elephant bank.


In August 2014, UA’s College of Arts and Sciences Ambassadors conducted a two-week campaign to promote the inaugural Rising Tide Scholarship, which provides a helping hand to students facing a variety of obstacles or challenges. The campaign includes on-campus events and donation centers, including kick-off events at the Ferguson Center, promotions on social media, and spirit nights at restaurants throughout Tuscaloosa.

Serving as the face of the campaign is a nearly 6-foot-wide, 4-foot-tall “elephant bank” made of wood and Plexiglas. Students on campus are encouraged to look for the elephant and drop their $1 inside. Students can also make donations by swiping their ACTion cards at the donation centers set up near the elephant or by donating to the Rising Tide Endowed Scholarship online. Restaurants around Tuscaloosa have also joined the cause, pledging to donate a portion of their proceeds on designated days to the scholarship fund. Dates for the next Rising Tide campaign will be listed on the A&S website.

Matching Contributions

To encourage student participation and collaboration among the College’s faculty and alumni, the Ambassadors have sent letters to faculty members asking them to consider matching a student’s or class’s contribution to the campaign and letters to alumni asking them to match their respective honor society’s contributions.

Help the Ambassadors Meet Their Goal

The Ambassadors must raise $25,000 in order to endow the scholarship. If you’d like to contribute, visit the UA giving website or contact Kathy Yarbrough, director of development, at (205) 348-0696 or kyarbrough@as.ua.edu.